About Me

Hi! I'm Karen, a Lebanese-American multidisciplinary designer with a BFA from Tufts University.

My work is driven by strong visual storytelling and highly intentional design, but my approach is always deeply rooted in strategy. Having worked across both the US and Lebanon, I've gained a deep understanding of what makes design culturally relevant, allowing me to adapt and shape authentic brand narratives for different markets. My time in the ad world taught me how to bridge the gap between analytics and art direction — I always love looking at the bigger picture.

Ultimately, I want to create authentic, compelling work that connects with audiences on a human level and performs on a strategic one.

Whether you're interested in working together or just want to chat, I'd love to hear from you!