About:

Jenki is a UK-based brand known for its bold, ceremonial-grade matcha and vibrant, high-energy identity. With a growing global presence, this project imagines Jenki’s expansion into the Middle East, beginning with Lebanon. The Arabic adaptation stays true to the original English branding—created by Jenki’s team—while carefully translating its visual identity into a new linguistic and cultural context.

The custom Arabic logotype mirrors the original’s playful geometry, incorporating the signature lightning bolt detail from the “K” into the Arabic letter. The brand’s electric green color, which is instantly recognizable, remains central, carrying through in both the typography and supporting visuals to preserve the brand’s spirit across languages.