Jenki

Adapting a well-established brand like Jenki meant working within an existing identity while introducing it to a new market. The goal was to maintain Jenki's bold tone and visual energy, but make it feel locally relevant for a Middle Eastern audience—specifically Lebanon. A major challenge was incorporating Arabic without fully rebranding: most Lebanese brands lean heavily on English, so I had to strike a balance. Another key point was preserving the lightning bolt in the "K," a defining feature of the original wordmark, across both scripts.

I translated the logotype into Arabic, carefully matching the rhythm and geometry of the original, and integrated the lightning bolt into the Arabic "ك" (K) to retain brand consistency. Rather than fully switching to Arabic, I used it selectively—mainly in the logo—while keeping collateral, subheadings, and packaging in English. This bilingual approach reflects local norms and gives the brand a unique, eye-catching twist. I also built out new collateral—matcha pouches, café elements, and social media—designed to feel culturally attuned while staying true to Jenki's core identity.