Client:

Café Najjar

About:

This rebrand of Najjar—a heritage Lebanese coffee brand—modernizes its visual identity while staying grounded in cultural authenticity. A sleek, contemporary typeface brings clarity and confidence, balanced by design elements that honor the brand’s roots.

The visual identity features a repeating pattern derived from the Arabic letter “ن” (Nūn), abstracted into flowing, smoke-like forms. It evokes the scent and warmth of freshly brewed coffee, while subtly reinforcing the brand’s name and cultural origin.

The color palette—espresso brown, toasted almond, and a touch of soft blues—captures the essence of Mediterranean coffee culture. These tones feel earthy and grounded, yet elevated, creating a sense of richness, warmth, and timeless appeal.