Client:

RJ Development

About:

New London Landing is a master-site residential community on the Connecticut shoreline. The brand identity centers around a bold yet refined wordmark, with a custom “N” that subtly references architectural forms—suggesting structure, stability, and a strong sense of place.

Designed for a wide range of applications, the system includes multiple lockups: a primary horizontal mark, a vertical variation, and a compact monogram using “NLL.” This flexibility ensures consistency and recognition across all platforms and mediums.

The color palette draws from the coastal environment, with blues, soft grays, and a golden yellow accent color. Together, the palette reflects both the serenity and vitality of waterfront living.