Client:

Eden Properties

About:

Post Allston is a residential development in Boston, MA, designed for young professionals in a transitional phase—whether starting a career, relocating, or simply seeking something new. The brand identity reflects this sense of individuality and movement, capturing a refined but expressive tone inspired by high-end editorial design.

A sleek, minimalist wordmark anchors the visual language, with the letter “O” reimagined as a flexible viewfinder. This dynamic element expands, contracts, and adapts to different compositions, creating a recognizable and versatile signature across applications.

The color palette, made of rich purples and grays, balances boldness and subtlety. It conveys sophistication without feeling sterile, offering both warmth and edge.