Client:

Hyde Park Residential

About:

The Proof is a residential complex in Hyde Park, MA, named in tribute to the site’s layered industrial history—from a former distillery to nearby printing presses powered by the Neponset River. This identity draws from that legacy, blending timeless sophistication with modern craft.

Inspired by "The New Traditional", the design reinterprets classic elements for a new generation—one that values authenticity, inclusivity, and a strong sense of place. A refined serif typographic system features elongated forms and a custom ligature between the “F” and “O,” adding a distinctive moment of craft. This detail evolves into a graphic motif that echoes the stem of a martini glass—a subtle nod to the distillery past.

The palette—rich green, warm cream, and clay—conveys quiet luxury and ties back to aged spirits and artisanal materials, grounding the brand in heritage while looking forward.

Made in conjunction with Proverb Agency